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RP3029: Driving a National Social Media Conversation on Energy Efficient Housing

Project leader name: 
Anthony Wright
Project status: 
Project period: 
08/2015 to 12/2018

This aim of this project is to explore an interactive, national conversation on energy efficient housing to be conducted across a range of social media platforms and television.

The first stage of this project involved research and market testing, to look at the potential for developing a social media platform that would build mainstream support for low carbon housing. This stage of the project demonstrated the successful testing of the initial idea, and broad support from government, industry and academia. It built a coalition of more than 60 supporters, a proposal for prospective collaborators, a proposed governance framework and market tested video content and messaging.

Now, the second phase of the project is taking steps towards making the idea a reality by prototyping a social media platform and testing it with consumers in an offline environment. Once the prototype is built and ready to launch, an expression of interest (or similar) process will be conducted for the ongoing operation of the site.

Publications related to this project

News Article

Increasing National Construction Code standards, expanding the Commercial Building Disclosure program and considering a national mandatory disclosure scheme for residential have been announced as key measures to reach Australia’s energy productivity improvement target of 40 per cent by 2030.

CRCLCL Project Reports
The purpose of this report is to summarise the development of the preferred business model identified for Build4Life by reporting of the key activities of the customer discovery phase of Build4Life.
CRCLCL Project Reports

This report represents a summary of the lean start-up methodology utilised in the delivery of Build4Life and the key lessons identified through the project execution. 

CRCLCL Project Reports

This project used the insights gleaned from CRCLCL Program 3 social research projects, particularly RP3029, to develop a web-based platform to support a transition to a low carbon and energy efficient residential housing sector.  

CRCLCL Presentations

Participants Annual Forum 2015 - Day 1

RP3029 Driving a national social media conversation on energy efficient housing

Trudy-Ann King, Green Building Council of Australia Market Development Director